It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time (http://www.johnlewispresscentre.com/Press-Releases/John-Lewis-predicts-UK-s-first-ever-mobile-Christmas-1608.aspx). Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programmes of some of the largest retailers in the UK, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas?
• On Sunday 17th November 35% of traffic came through a mobile device. The iPhone and iPad were neck and neck with 13.4% each.
• With Cyber Monday (2nd December) fast approaching, mobile will play an increasingly important role in the peak trading period. We expect a significant increase on last year’s 6% share of sales through mobile handsets.
• Additional mobile peaks are widely anticipated. We traditionally see spikes in mobile traffic at the weekend and last year saw mobile performance peak on Christmas Day and Boxing Day.
• With sales starting earlier than ever, the connected mobile consumer is a captive audience over the festive break.
• Mobile optimised sites have increased conversion rates significantly through handsets while also driving up average order values.
• Average order values through mobile handsets stood at £50 last December. Consumers are widely predicted to spend even more through mobile this year.
• Affiliate Window is the network with the highest proportion of its mobile activity tracked – standing at 95%. If you’re an advertiser running an affiliate campaign make sure your tracking is in place on your m-commerce platform.
• With the most comprehensive suite of mobile reporting tools available from any network, we make it easy to monitor your performance by device – from volumes of traffic to conversion rate and EPC by device.
Who is currently performing through mobile devices? Our top 20 retailers across mobile devices by percentage of sales are:
Handset &Tablet;
Now TV
The Brilliant Gift Shop
Groupon
Joules
New Look
Kiddicare
Boden
Asda Direct
Dorothy Perkins
The White Company
Ticketmaster UK
boohoo.com
Ann Summers
Groupon Ireland
Jack Wills
Wallis
John Lewis
Phase Eight
Miss Selfridge
B & Q
Handset
The Brilliant Gift Shop
Now TV
Groupon Ireland
Ann Summers
Ticketmaster UK
Mighty Deals
Living Social
Asda Direct
Fashion World
The Hut
Optical Express
Simply Be
boohoo.com
24studio
Dorothy Perkins
Qantas
AX Paris
Jacamo
Secret Escapes
Miss Selfridge
Tablet
Boden
Joules
The White Company
Phase Eight
Evans Cycles
John Lewis
B & Q
Kiddicare
Wallis
New Look
Waitrose
Jack Wills
Marks and Spencer
Dunelm
House of Fraser
Bravissimo
Debenhams
Bhs
Gorgeous Shop
Office Shoes
For press enquiries, please contact:
Affiliate Window PR Department
PR@affiliatewindow.com
