Flight comparison site extends affiliate marketing campaign across Europe

2 years
    Press Release

Bravofly partners with Tradedoubler across nine European markets London, 21 November 2013 – Bravofly, the flight search platform which is part of Bravofly Rumbo Group, has today announced the launch of its affiliate marketing campaign across Europe with Tradedoubler, an international leader in performance marketing. Following a successful trial campaign with Tradedoubler in Italy, Bravofly will now help consumers in the UK, Ireland, Germany, Austria, Russia, Poland, Hungary, Sweden and Turkey, to find the cheapest prices for flights through the medium of affiliate marketing campaigns. Tradedoubler’s 2013 report ‘Performance Marketing: from first impression to last click’ into the travel industry, found that 51% of UK connected consumers now use meta search sites to help them find the best price when booking flights. As part of its partnership with Tradedoubler, Bravofly will use the performance marketing company’s network of publishers to help the 44.9 million UK connected consumers who fly abroad each year, to find the best deals on flights across Europe. Gabriela Mendoza Rohde, head of business development at Bravofly Rumbo Group comments: “Advances in technology and the global economy have conditioned consumers to be significantly more price savvy in recent years. Whatever the product or service, shoppers want to get the best deal and this is starting to dictate the future of the travel industry and our marketing digital strategy. By partnering with Tradedoubler, we are able to make the most of both their European network of publishers and their in-depth insight into the modern travel industry, to give our customers the best price deal.” Jon Lord, group director, corporate clients at Tradedoubler, adds: “Tradedoubler is the European leader in the performance marketing space and our work with the travel industry is at the forefront of the change in customer behaviour, with a massive shift away from the high street to online travel agents. Price comparison sites play a key role in the travel consumers’ user journey and subsequent purchase path. Instead of trawling through the many different airline sites, many consumers are choosing to research and buy through sites like Bravofly, with wide choice and the best prices consumers can buy in confidence, on the basis of value as well as convenience.” Tradedoubler works with a number of travel brands including NH Hoteles and Venere.com, to effectively increase sales. ENDS For further information, please contact: Joe Hawke Berkeley PR 0118 909 0909 Tradedoubler@berkeleypr.co.uk About Tradedoubler Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices. Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. About Bravofly Bravofly Bravofly is the flight search platform that allows you to compare and book the offers of over 500 traditional and low cost airlines in just a few clicks. Following its formation in 2006 as one of the first websites of the Bravofly Rumbo Group, it now provides a wide range of products and tourist services, including hotels and car hire. Bravofly Rumbo Group Bravofly Rumbo Group is one of the leading online operators in Europe in the sectors of tourism and leisure. Set up in 2004, the Bravofly Rumbo Group has continued to grow and is now the market leader in Spain and Italy, with a strong position in France and solid presence in 30 other countries, from Russia to South America. Currently over 19 million people use its sites to choose and book flights, package holidays, hotel, car hire, cruises, train tickets, flash offers, restaurants and tourist guides in a quick, easy and convenient way. The continuous technological research has enabled the Bravofly Rumbo Group to provide consumers with a more complete and wide range of products and services, integrating, into one system, state-of-the-art technology and the latest features. The group today includes the sites of Bravofly.com, available in 15 languages, Rumbo.es, Viajar.com, Volagratis.com, Viaggiagratis.com, Viaggiare.it, Hotelyo.com, 2spaghi.it, Crocierissime.it, Bravocroisieres.fr, Vivigratis.it and Prezzibenzina.it. For further information please visit: www.bravoflygroup.com