Entries for the eighth annual Performance Marketing Awards are now open. With 25 hotly contested categories, including four new for 2014, the evening promises to be an incredible showcase of talent within the industry.
The 2013 awards saw a 40% increase in entrants, which is a testament to the rate that the performance marketing industry is progressing. We are seeing more innovative and effective campaigns than ever before and April 29 2014 will provide the opportunity to recognise and celebrate the publishers, agencies, networks, tech providers and advertisers that are at the forefront of a roaring industry.
The new awards and updated categories reflect the continual evolution of performance marketing and the truly integrated performance arena. A full list of categories, including all of the new additions, can be found at the Performance Marketing Awards website.
This year’s awards saw almost 1,000 attendees, representing all corners of the industry, come together at Grosvenor House Hotel in London’s Park Lane. Winning entries comprised O2, Hotels.com, 7thingsmedia, British Airways, Affiliate Window, Argos, Tesco, Tradedoubler, Dominos and Linkdex.
Judges for 2013 stated how impressed they were with the volume of entries that showcased success in integrating offline, online and agile consumer strategies to capture an increasingly savvy market. From big data, budding social strategies, savvy publishers and innovative campaigns, to flourishing networks and agencies, new technology and exceptional employees – the awards showcase the brightest and best in this thriving and evolving industry.
In 2014 we will be returning to the Grosvenor House Hotel. We’re calling on everyone within the performance industry who has produced a truly brilliant performance marketing campaign to step forward and take the opportunity to highlight their innovation, creativity and success throughout 2013.
PerformanceIN managing director, Sarah Parsonage, stressed that applicants need to include as much detail as possible in their submissions and of course, must examine the application process’ strict criteria and questions thoroughly.
“We are excited to unveil the refreshed and revised category list for next year’s Performance Marketing Awards 2014,” Parsonage said.
“As the only global industry awards focused solely on the thriving performance marketing sector, it is vital we ensure the categories are not only highly relevant to the hardworking professionals working in this space, but that the process and evaluation of entries is incredibly stringent.
“This is why, year after year, we receive some excellent and diverse submissions, from an array of top companies from across the industry.”
The Performance Marketing Awards provide a platform to recognise and reward outstanding performance marketing from all corners of the industry, along with the opportunity for entrants to stand out from their competitors. Warrick Lambert, commercial director at Freemax Media, spoke of the awards’ value, having picked up two gongs in 2013.
“Winning two awards at last year's Performance Marketing Awards was a real endorsement of the work that we do at Freemax Media,” Lambert enthused.
“In particular, it was fantastic to win Best Use of Email, which highlighted our collaborative work with Affilinet and demonstrated the value of a close affiliate/network relationship in delivering results for an advertiser.”
“Following our win we saw an increase in enquiries from merchants and we have launched several new campaigns as a direct result of our success.”
If you have a campaign that you want to shout about, then put your performance in the spotlight by entering now. The closing date is on January 24 2014, with an additional week for late entries (fees apply) - closing on January 31 2014.