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PMI London: What the Attendees Said

PMI London: What the Attendees Said

As the dust settles on another year of Performance Marketing Insights conferences we’re provided with the chance to look back at what attendees had to say about the events, most recently our 7th flagship conference in London.

From a look into the future of Digital Industry to a keynote taking us back to the success of the 2012 London Olympics; advertisers insights into attribution and removing the reliance on incentive sites - it was a packed two days in Westminster, bringing together the brightest minds in performance marketing and representatives from all corners of the industry.

There’s been some great feedback from attendees and we’ve picked out some of the blogs and tweets that were shared in the days following the event, in case you missed them first time around!

Webgains’ Edward Pinnock attended following a successful bursary application, “The main hall and the exhibition stands provided me with an ideal opportunity to discover more about the exhibitors and the attendees. Exposure to other networks, advertisers, publishers and agencies gave me a valuable overview of the industry’s demographics and key players, which is important when my role demands a good knowledge of who is saying what in the media.” Read Edward’s blog.

7thingsmedia were both exhibiting and speaking in London, “It has been an exciting year within the performance space and this year’s conference agenda did not disappoint. Our very own Founder & CEO, Chris Bishop and Performance Director, David McDermott added to this exciting agenda with their session on Day 2 looking at the Digital Industry in 2020.” – Their session discussing ‘The Digital Industry in 2020’ was one of the most talked about sessions, with #media2020 the most used hashtag in the #PMILDN twitter feed across the two days. You can request a copy of the presentation deck via the 7thingsmedia website. Read 7thingsmedia’s blog.

Affilinet had four members of staff attending the event for the first time and they provided their account of a busy two days in Westminster, “I felt extremely fortunate to attend Expo so soon into my affiliate marketing career. It certainly did not disappoint; it was a great industry event attended by both key industry players and smaller, growing peers. What I took away from the exhibition was the energy of the affiliate marketing industry; everyone is so enthusiastic about affiliate marketing, where it’s come from and where it’s going.” Read the Affilinet blog. Affilinet also interviewed some the key industry figures who attended, to get their take on the future of the affiliate industry and some of the challenges that it faces going forward, as part of their ‘Speakers Corner’. Watch the interviews.

Outside of the hotly contested panel debates, competition was just as fierce down on the exhibition floor where R.O.EYE were hosting the table football world championships. After battling through gruelling elimination rounds the pack was whittled down to the final two – a clash of titans, between Tradedoubler and Affiliate Window. Read the R.O.EYE blog to find out the result!

Dan Fell from The Camping and Caravanning Club gave his thoughts after his 3rd consecutive year attending, “A successful re brand, a well organised and well executed expo. The quality of the presentations I went to was excellent and the speakers equally so. They have really brought this event to the forefront of my mind when it comes to attending a paid event because I get so much out of it.” Read Dan’s blog.

Of course we don’t just use the feedback we receive to pat ourselves on the back – we’re continually striving to improve our events and we’re already working on making 2014’s events bigger and better, with an agenda packed full of thought leading content that is relevant to you.

If you attended London and haven’t left your feedback yet, you can do so here. Whether you will be experiencing the event for the first time or returning as a seasoned PMI veteran you can find out all you need to know about 2014’s events at the Performance Marketing Insights website.

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Andy Tozer

Andy Tozer

Andy is the Marketing & Communications Manager at PerformanceIN - working across PerformanceIN news and Performance Marketing Insights event platforms.

andy.tozer@performancein.com

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