You can never have enough insight into consumer attitudes towards online shopping and digital advertising, which is why programmatic advertising solution, Sociomantic Labs, polled 1,000 people on just this subject.
Sociomantic discovered that personalised ads can cause a marked improvement in a channel’s perceived influence and its ability to encourage consumers to take action. Some 70% of respondents were comfortable receiving ads and content crafted for them.
In fact, they had particular issue with advertising that was poorly targeted. The top annoyance for those survey was ad spam, or ads for the same product appearing multiple times on a single page.
Additional findings from Sociomantic are available in the following infographic.