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PMI Day One Wrap Up

As day one of the newly rebranded Performance Marketing Insights: London wrapped up, we look back at the lively, session-packed day and gather some thoughts from attendees.

From Affiliate Window's castle and Found's ping-pong zone, to 7thingsmedia's summer beer garden and Commission Junction's old-fashioned sweet shop – not only did the exhibitors make a storming effort with their stands, but several top-notch speakers and lively panel sessions also proved a big hit.

Following a pastry-fuelled bustling registration, attendees filtered out between the three conference rooms, the BT Live Theatre and of course, into the vibrant exhibitor area.

Some of the top sessions included topics such as changing consumer behaviour, conversion rate optimisation (a very interactive session from House of Kaizen's Ivan Imhoff), attribution, incentive sites, hacking analytics and using YouTube as a platform for performance (from Google). A panel session questioning if affiliate marketing had lost its identity also sparked a lot of reaction on Twitter - particularly surrounding comments from passionate speaker; Ve Interactive's CEO, David Brown.

The #PMILDN hastag was a busy stream of tweets throughout the day from some praising panelist Will Hayward, BuzzFeed's vice president of advertising for Europe, for 'talking a lot of sense' and exhibiting 'a lot of passion about social and mobile', to others joining in with debates or tweeting quotes.

Great Conversations & New Faces

PerformanceIN managing director, Sarah Parsonage, said: “Having so many new faces and new brands to the event has been fantastic. The importance of exposing performance to the wider digital industry has been imperative since our rebrand earlier this year, and it has been great to see evidence of this at Performance Marketing Insights: London."

The Speed Networking, Round Tables and Meet the Agencies features also proved popular during day one of the event, which was held at the Westminster Park Plaza.

In advance of their Heading West Performance Marketing in the USA panel session, US founder of VigLink, Oliver Roup, and fellow American, Jeff McCollum, from Cake, also commented on how they were pleased with the day's content.

“The content is always amazing here, but it is also about the quality of the professionals that attend too,” McCollum said.

Roup echoed this and said as self-regulation is such a big focus here (in the UK), this makes it easier to talk about the industry/business and is 'refreshing'.

Heated Debates

Affiliate Window's head of PR, Lisa Chaikin, said: “Day one was great. Some really interesting sessions and it’s especially nice to see such a broad range of industry topics, and as expected, some heated debates. No doubt some of these conversations will carry on to the after party."

On the subject of the company's larger than life stand, Chaikin said:"Each year we try to create a stand that's fun, welcoming and different from others. The idea is to have an easy opening to bring people onto the stand as they pass by and engage them in conversation. A castle in the entrance to the room certainly gave us this opportunity.”

UK country manager at Commission Junction, Florian Gramshammer, said he was a big fan of the Removing the Reliance on Incentive Sites panel, moderated by Carla Arrindell from OMG.

“I thought she did a brilliant job at moderating and it was a well-balanced panel,” Gramshammer said.

“There were some good questions from the audience, which sometimes you don't get as often, and overall it was great to get a broader perspective on this issue.”

Gramshammer also stressed the importance of holding such panels, as this allows important issues to be aired and discussed at industry level.

He also said it was noticeable, from many conversations, that people seemed more focused on business growth, as opposed to discussing attribution and business costs saving – suggesting that the previous tougher economic times were behind most performance marketers now.

Speaker Gavin Wilson, the MD of Sociomantic Labs, said he was pleased with how his session on Changing Consumer Behaviour and Technology in a Multichannel World went, and said it was nice to see many advertisers and agencies – the very people he hoped to meet.

Today (Wed) also looks set to be another session-packed day – check out the agenda for more on the keynote, eagerly anticipated power panel session, and more.

Also, keep an eye on for last night's networking party pics.

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Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at and follow me @PippaC1

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