Performance Marketing Business 4DX Media Enters ‘Reward Gaming’ Space

3 years
    Press Release

4DX Media, one of the UK’s largest and most successful Performance Marketing businesses and parent company of, has proudly announced its expansion into the world of Reward Gaming. They have collaborated with well-known jewellery brand Hot Diamonds to unleash their first pilot game, Coin Crush, which is aimed at promoting the brand’s new Emozioni Coins Collection. Players of the new game are rewarded with a voucher code when they achieve a certain score and if they reach the leader board they're rewarded with an even higher saving. The initiative has been spearheaded by 4DX Media’s Managing Director Steve Barnes together with Head of Business Development, Joel Tobias and Head of User Interface, John Stirzaker. According to MD Barnes “With an increasing number of people playing online games, we saw an opportunity for brands to gain huge exposure in this space. Rewarding gamers with discounts not only attracts new customers, but encourages loyalty & repeat custom. Our games also include share buttons to increase social noise around the brand, which is an important part of the marketing mix”. Joel Tobias, who oversees 4DX Media’s advertiser accounts and partnerships, added that “We've always catered for advertisers that want more than simply to host a voucher code on a highly trafficked website, or feature a code in a large volume email send. This new initiative allows advertisers to represent their brand, and engage with customers, in an environment that looks and feels as though it’s their own. Additionally, the use of vouchers and other types of reward are built in throughout so that the end goal is still to generate more incremental sales on a performance model”. Hot Diamond’s E-Commerce Manager, Craig Maybanks, commented “Finding new ways to engage both current and potential customers is always very important for us. The online game that 4DX Media have created is a great addition to the tools we use in our social spaces, particularly Facebook, to educate consumers about Emozioni, whilst also rewarding them for their efforts. ” 4DX Media aim to roll out a series of reward based games over the coming quarter and into 2014 with a focus on customisation rather than a one size fits all value-proposition.