Content monetisation platform Kiosked will ‘rapidly’ accelerate its expansion into the US and Asia, following a $6.9 million cash boost from private investors.
The 2010-founded firm, which works with more than 10,000 brands including Nike, ASOS, eBay and Nokia, today announced its plans to swiftly up its presence in the American and Asian markets thanks to the new investment.
The funding will also be used to launch Kiosked’s mobile content monetisation solutions.
The round of funding was led by Kevin Wall of Craton Equity Partners, who will also join Kiosked’s board of directors, and John Lindfors, partner at Digital Sky Technologies.
Wall is an ‘entertainment pioneer’ and the chief executive officer (CEO) of Control Room, a company known for organising influential global events for Live Earth, FIFA World Cup and Chime for Change.
Kiosked’s platform enables ‘smart content’ by turning any branded or editorial visual content found online, such as images, videos and apps, into non-intrusive interactive storefronts or points of consumer engagement. This allows publishers and brands to monetise impulses by allowing consumers to ‘see it, want it, buy it’.
“Kiosked’s technology provides a much-needed solution for monetising online content across a variety of platforms and business industry sectors, including entertainment,” Wall said.
“Online marketing needs to become a non-intrusive service for consumers, otherwise it will not succeed. I am intrigued by the way Kiosked solves this challenge and provides the right tools to turn advertising into a true service for consumers.”
The business, which has tripled in size over the last year, has grown rapidly since inception, having recently established offices in London, New York, Los Angeles and Singapore. It is also projected to reach 100 employees by the end of the year.
CEO and founder of Kiosked, Micke Paqvalén, said the company’s click-through rates average at 5.5%, which he says is significantly higher than traditional forms of online advertising.
“I am especially impressed by our progress in mobile and this funding enables rapid roll-out of our new mobile content monetisation solutions,” Paqvalén said.
Did you also catch this Kiosked story on PI? How Adding Interactivity to Images and Video Increases Engagement