INside Performance Marketing
Skyscanner Buys Spanish Hotel Search Site
Image Credit  Fogg

Skyscanner Buys Spanish Hotel Search Site

Flight and hotel comparison publisher Skyscanner has purchased Spanish-language hotel search engine, Fogg, for an undisclosed amount of money.

Having already launched its own internally developed car rental search engine in 200 markets across the globe, Skyscanner sees this acquisition as another step in its quest to tap into all areas of a traveller’s holiday plans.

Skyscanner, one of the original flight screen-scrapers, revealed it will not be dawdling post-purchase, as it seeks to increase hotel coverage. The Scotland-based publisher intends on rolling Fogg’s technology, available in English and Spanish, into its own by the end of the year.

Accelerated Ambitions

Fogg chief executive officer, Carlos González, described how he intends to continue building the same ideals into Fogg’s future work, despite it now being part of a more global firm in Skyscanner.

“After four years of building the fastest, most human hotel search engine, we’re finally able to accelerate our ambitions by joining the world’s fastest growing international travel search company,” González.

A new office is set to open in Barcelona, which will house all of Fogg’s current five-man team. Skyscanner hopes to expand the office over time, with hires covering engineering and other disciplines.

Founder and chief executive officer at Skyscanner, Gareth Williams, was complimentary about the teaming, explaining the similarities between Fogg’s work ethic and that of his company’s.

“The Fogg team share Skyscanner’s passion for simple, natural and flexible travel solutions, bringing inspiration back into the travel experience,” Williams said. “It makes them the perfect fit for us.”

Continue the conversation

Got a question or comment – tweet Simon simonnholland or comment on Twitter, Facebook or LinkedIN.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

Read more from Simon

Related Articles

Join over 10,000 performance marketers for the ultimate weekly update on industry news