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ExactTarget Opens the Door to Bolt-ons

ExactTarget Opens the Door to Bolt-ons

Marketing technology company, ExactTarget, has announced the unveiling of its app marketplace, HubExchange. Marketers can now find and install an array of extra features from ExactTarget and third parties through this app store.

At launch there are already more than 50 apps in the marketplace. ExactTarget is hoping this will let marketers bring data together to increase both the efficiency and targeting of their campaigns.

A number of well-known marketing technology providers joined the HubExchange at launch. Simple Measured, Litmus, Offerpop, Yahoo, shopify, Localytics and Volusion are just some of them.

The apps offer a range of functionality. Web conferencing, event registrations, QR code activation and Facebook ad retargeting are all covered off by the first batch of ExactTarget partners.

New Era of Marketing?

ExactTarget co-founder and chief executive officer, Scott Dorsey, wants to bring about a new era of marketing app innovations with the Interactive Marketing Hub and looks forward to seeing how this, and HubExchange, will empower marketers.

“HubExchange delivers the industry’s first enterprise digital marketing app marketplace, extending ExactTarget’s capabilities and transforming the world’s leading B2B and B2C companies’ campaigns by offering new marketing innovations,” said Dorsey.

Multiple marketing solutions can all be integrated with HubExchange, making it easy to optimise and consolidate customer data. Meanwhile, campaigns can be developed and based on real-time insights from each app.

Would-be developers can get involved with HubExchange by using ExactTarget’s Fuel APIs. At the bare minimum the app would need single sign-on, but a valid ExactTarget account and access to the Fuel early access programme are also required.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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