Mobile traffic increases sales in the Affiliate Marketing products
Apple products are particularly popular in Mobile Shopping
Berlin, 28.05.2013 – Mobile is playing a significant role in Affiliate Marketing, reports the Performance Marketing Network belboon. Manuel Kester, CEO of belboon GmbH, says: “The development of the mobile traffic has increased incredibly fast!”. From the first quarter of 2011 to the first quarter of 2013, belboon registered a sales increase in this segment of about 315 percent. Therefore, the Performance Marketing Network confirms its leading position in Mobile Affiliate Marketing. belboon has been active in this business since 2008.
Mobile sales generated by Apple products represent 75 percent within the Network belboon. In the first quarter of 2013, the iPads alone account for 64 percent, which correspond to nearly 2/3 of all mobile purchases. Together with the iPhone sales, which account for 11 percent, 3/4 of the total Mobile sales from belboon derives from Apple products.
According to forecasts based on the network trends, there will be a further increase in mobile revenues in performance-based online marketing in 2013. This is due to new user-friendly devices such as tablets and smartphones. They are more often used in relaxed and easy-going environments, affirms the latest Studies on Couch-Commerce. The main time for mobile shopping is in the evening. According to the current TFM Mobile effects (2013-2), about 31.8 percent of users have already made at least one purchase via a mobile device.
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Contact
belboon GmbH
Corporate Communications
Martina Serwene
Karl-Liebknecht-Str. 1
10178 Berlin
Germany
Tel.: +49-30-726162-322
Fax: +49-30-726162-311
pr@belboon.com
www.belboon.com
About belboon GmbH
belboon is one of the three leading affiliate networks in the German-speaking market and is focused on strengthening the growth of its international activities. There are around 1300 advertiser programs and publishers from 30 different countries active on the network. belboon was the first affiliate network in the world to transfer its business model onto the mobile internet. Online and mobile publishers as well as advertisers profit from the network’s outstanding performance and broad reach as well as its market leading technology along with an exceptional level of service. Founded in 2002, belboon GmbH runs belboon, the affiliate network belonging to the YOC Group: the European market leader for mobile technology and media.
