INside Performance Marketing
UK Publisher Branches Out

UK Publisher Branches Out

TopCashback.com has expanded its offering by teaming up with a batch of ‘non-grocery’ high street retailers.

While previously, cashback was mostly associated with online and supermarket offers, the UK business has struck new deals to ensure it covers more markets such as fashion, entertainment, books and more.

The company’s Snap & Save feature; which gives users who download the related app, cashback on offers they find while on the move, was initially only applicable to supermarket goods. But as of now, in its quest to focus on in-store buying tactics, TopCashback has teamed up with H&M, Office, Monsoon, Currys, The Body Shop, The Works, kiddicare, Waterstone’s and Vue cinemas among others.

Reliance & Flexibility

Users flick through the Snap & Save app to view offers and then take a snap of their receipt before submitting. Once the receipt is approved, the cashback is added to the user’s TopCashback account immediately.

Partnerships director at TopCashback, James Little, said since launching the supermarket Snap & Save earlier this year, more than 250,000 receipts have been uploaded.

“The grocery Snap & Save feature went better than expected and as our members have been asking about cashback from other stores, we approached other retailers and they were keen to join our Snap & Save offering,” Little said.

Little said the current offline landscape, before the launch of Snap & Save, was heavily reliant on mobile coupons, printable vouchers, check-ins and credit card registration. He said while a lot of these form the core to many retailers marketing plans going forward, many are still very restrictive.

He said the flexibility of setting up these new in-store offers means retailers can run something on a product specific level (this can be used to move excess stock, introduce a product under a brand umbrella or simply create a brand awareness campaign) – or run a cashback offer on the total value of the basket to increase average order value in-store.

Online marketing manager at The Works, Richard Burn, said: “We see Snap & Save as a viable and innovative tool to drive huge volumes of in-store sales by offering users cashback on their purchases.”

TopCashback is also in discussions with many other high street retailers about its latest venture.

Is TopCashback’s new offering a step in the right direction for performance marketing and would you take advantage of cashback on the high street? Comment below and let us know.

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Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at pippa.chambers@performancein.com and follow me @PippaC1

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