Matomy Media is strengthening its line of SEM and social marketing services with the addition of two companies’ services. Israel-based Mediasheva and performance agency, MediaWhiz, will be partially consolidated under the global Matomy brand.
The focus of the consolidation is on the agencies’ search and social divisions only. Matomy hopes to improve the overall efficiency of both companies by combining services, teams and best practices.
MediaWhiz recently spoke to A4u about its strategy in 2013 and chief executive, Hakan Lindskog, revealed there were plans to knit the agency more tightly with its new owner. Matomy has now confirmed that is very much the case.
New Search VP
Mediasheva and Mediawhiz will be headed up by the recently appointed vice president (VP) of search and social, Alex Kosman. The Mediasheva co-founder will oversee both the operations in Beersheba, Israel and Fort Lauderdale, Florida.
With the disparate parts of Matomy’s various search engine marketing operations, there may have been some confusion for clients. Kosman hopes that the consolidation will provide advertisers with a more hassle-free solution.
“By providing our advertisers one point of contact for all of these services, we also reduce a significant pain point in their marketing efforts,” Kosman said.
Matomy Media has confirmed that Mediasheva is being completely dissolved as part of the consolidation.