Rakuten LinkShare experienced continued advancement in its performance marketing operation during the first quarter of this year. The affiliate network reported same-store sales were up in both the UK and US by 29% and 26% respectively.
Fashion is proving to be quite the growth market for Raktuten LinkShare. In the second, third and fourth quarters of last year the affiliate network boasted increases in same-store and non-store retail sales.
The performance marketing network released research of its own to prove just how much of a burgeoning sector fashion is. It revealed that men’s shopping expeditions occur almost exclusively online.
US media entity mThink recognised Rakuten LinkShare’s apparent clout in the fashion sector by ranking the company as the number one performance marketing network for the second year running.
Chief executive officer at Rakuten LinkShare, Yaz Iida, expects his fashion-focused proposition to take advantage of future performance marketing sales increases, which analysts predict could reach $4.5 billion by 2016.
“The strong growth of our company, the success of advertisers and publishers in our network, and our ranking as the top performance marketing network demonstrate the vibrancy of this market segment and Rakuten LinkShare’s role in it,” said Iida.
Expansion is on the agenda for Rakuten LinkShare too, possibly off the back of the 100 brands recently signed by the company in the US, Canada, Australia and Japan. As part of today’s quarterly performance announcement, the network revealed it will be targeting new markets in 2013.