Smartphone use in the UK has risen to 64% in 2013 from 48% in 2011. The findings form part of a new infographic from Affiliate Window, where the performance marketing network has collated mobile findings from the last two years.
Mobile’s share of traffic on Affiliate Window is just short of a quarter (21%) and that has seen a rise of 19% over two years. Handsets currently account for a little over half of that mobile traffic (13%), an increase of 11% on 2011.
You can read more of Affiliate Window’s m-commerce statistics in the ‘It’s A Mobile World’ infographic that follows.