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Movers and Shakers: March 2013

Movers and Shakers: March 2013

Criteo has laid the foundations for further global expansion by hiring Eric Eichmann as chief revenue officer. The former chief operating officer and president international at LivingSocial will focus on growing revenue streams and establishing a global footprint in the retail, travel and classifieds verticals.

Corinne Lejbowicz has bolstered Lengow’s advisory board after enjoying a successful stint as chairman of comparison shopping site, Leguide.com. She’s hoping to share her experience with Lengow as it seeks to improve on 2012’s performance.

Equator’s Jen Rogerson has switched affiliate for broader marketing responsibilities at Alienation Digital. Rogerson used to be intern at Alienation in 2010, but is now digital marketing manager.

Social Agency Freshens Strategy

New head of strategy at We Are Social, Jerome Courtial, will be managing clients such as Heineken, Heinz and Expedia. The ex-Wieden & Kennedy Amsterdam lead global planner has experience with advertisers of a similar ilk, having managed Coca-Cola and Nokia at the previous firm.

March was a good month for TradeTracker’s managing director of Germany and Switzerland, Heiko Hildebrandt. He was promoted to chief operating officer by the affiliate network and will implement the group’s strategic growth.

Holiday comparison tool, Skyscanner, has appointed Andrew Cocker to the newly created role of chief marketing officer. Cocker spent six years at Yahoo in a variety of senior brand and marketing positions before opting to join Skyscanner.

MD for Simpl

Newly formed performance-based advertising network, Simpl Media, recently announced Andrew Maat as its managing director (MD). Maat has held a number of directorial roles since he was MD Tradeoubler’s Netherlands territory in 2011.

Keith Horwood featured in this very column about six months ago, this time he’s gone from agency to publisher. Horwood’s new responsibilities see him dealing with strategy, traffic and analytics as BuyToLet.com’s head of performance marketing.

iProspect has a new affiliate director in Vicki Sheldon. The digital marketer with media owner, network and client experience was previously associate affiliate account director at Reprise Media.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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