Mobile might be an area of high growth, but it hasn’t led to a decline in internet-connected desktop users. In 2012 there was a 7% rise to 408 million desktop connections in Europe.
The new figures, part of comScore’s 2013 Europe Digital Future in Focus report, picked Turkey out as having the youngest internet audience. The country has close to 70% who are under the age of 35 and online.
Russia still holds the bragging rights for largest online audience in Europe, widening its gap to Germany in second place. Italy, whilst unlikely to catch-up with either anytime soon, boasts the fastest growing internet audience, up 17% over the course of 2012.
Yandex’s Increasing Share
Off the back of some sturdy financial results, Russia’s ‘Google’, Yandex Web Search, is making some progress on search market share. In December 2012 it captured an additional 10%.
Smartphone adoption in France, Germany, Italy, Spain and the UK (EU5) is at a little over half (57%) of all mobile users for the three-month average ending December 2012. Of those countries, Spain’s 66% smartphone adoption rate is the highest.
ComScore’s findings echo those of many other research companies, which show Samsung as the leading original equipment manufacturer. Although its 32% market share is less than the 50% held by Google Android for EU5 smartphone users.
Apple is Second Best
For now, Apple will have to settle for the best of the rest tag. ComScore states that the Cupertino-based company has both the second largest user base and the second most popular smartphone operating system in iOS.
Of the EU5 countries, 19.2 million smartphone users have purchased a product or service during a three month average at the end of 2012. It’s also 14.1% of EU5 smartphone owners.
Paul Goode, chief advisor industry relations for comScore in Europe, spoke of the emerging connected consumer.
“European consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is redefining the media landscape,” he said.