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Vodafone-owned Publisher Stretches Into New Market

Vodafone-owned Publisher Stretches Into New Market

Vodafone has rolled out its Vouchercloud app to Germany. The app is available to consumers on all of the country’s mobile networks and will also feature additional support for print-based coupons.

Vouchercloud’s core app functionality is the same as in the already established marketing of the UK and the Netherlands. Consumers can still search for new local offers at restaurants and retailers.

However, there is one additional feature that enables redemption on everyday items. The new focus by Vouchercloud on fast-moving consumer goods (FMCG) means shoppers no longer need to cut out coupons before leaving the house.

Updating the Traditional Voucher

Jochen Bornemann, head of financial and enabling services at Vodafone Germany, spoke about Vouchercloud’s modernising of the traditional coupon.

“Vouchercloud brings the old paper discount vouchers bang up to date with state-of-the-art technology – no more cutting out bits of paper or needing to remember to bring your printed voucher with you,” he said.

The feature is similar to Shopitize’s app, but does away with the need to scan till receipts. Vouchercloud already has a number of FMCG brands signed up including Barilla, Danone and Granini at EDEKA and HIT supermarkets.

Germany’s Tough Legislation

Product director at Vouchercloud, Matthew Wood, commented on the performance space in Germany and the new point of sale (POS) features the app is bringing to supermarket shoppers.

“Germany was a challenging market launch, with an established and a tightly regulated affiliate scene,” he said. “We are excited to be adding FMCG coupons to the app, allowing the digitisation of coupons that can be scanned at the POS terminal at selected supermarkets.”

Vouchercloud has no current plans to bring the FMCG feature to its apps in the UK, Ireland and the Netherlands. It did reveal the functionality would be part of the app when it goes live in new territories with launch plans for Spain and Italy already underway.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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