US digital media and performance marketing agency MediaWhiz is about to announce the launch of a new mobile enterprise.
Ahead of the official announcement at LeadsCon Las Vegas today, the New York-headquartered business has revealed to A4u details of its new mobile performance marketing practice.
The Future of Online Marketing
The service will provide clients and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, including affiliate marketing, email, social media, display, search, SEO and lead generation.
For publishers with access to mobile traffic, MediaWhiz, which helps brands engage, acquire and retain customers ‘more profitably’, will provide both domestic and international mobile offers across multiple verticals.
Chief executive officer (CEO) of MediaWhiz and former CEO of Neverblue, Hakan Lindskog, said: “We absolutely believe that mobile lead generation is the future of online marketing.
“We’re thrilled to offer our clients MediaWhiz’s capabilities in profitable customer acquisition in the fastest-growing customer acquisition channel - mobile.”
MediaWhiz already gives advertisers the ability to create click-to-call campaigns through its partnership with RingRevenue, the industry-leading provider of call performance marketing solutions.
Publishers can track their mobile affiliate marketing campaign metrics run through MonetizeIt, the MediaWhiz affiliate network, and optimise those campaigns in real time.
In January MediaWhiz was bought by Israel-based cost-per-action network, Matomy Media Group, known as a global, performance-based company specialising in driving marketing results across a variety of media channels.