From mobile, social and global strategies to industry threats, digital wallets, content tactics and customers journeys – we have seen and heard it all at this year’s Performance Marketing Insights (PMI) in New York.
As well as the knowledgeable speakers, key sponsors such as Affiliate Window, and brand showcases that walked through the doors, over the two-day event senior figures from well-known brands such as Tommy Hilfiger, Chanel, Saks Fifth Avenue, Calvin Klein, Panasonic, Ticketmaster and Spotify attended.
Among the dense agenda sessions, topics ranged from threats to future industry development and fear in affiliate marketing, to the rise of the mobile, big data in affiliate marketing, Facebook strategies and the exploration of paid and organic search disciplines.
Industry Leaders Unite
Calvin Klein’s vice president of e-commerce, Brett Miller, said he particularly enjoyed the ‘evolution of attribution’ session, which featured speakers such as Google's global program manager for attribution, Neil Hoyne, and input from Affiliate Traction’s CEO, Greg Shepard.
Miller said the topic is something that many e-commerce executives are trying to understand and plan for.
“At PMI a great variety of industry leaders came together to discuss some of the most relevant topics for internet marketers - and good things always come out of that,” Miller said.
“If online marketing, and particularly affiliate marketing, is important to you, this is a conference worth attending. There is a very broad agenda, with a lot of options to choose from. Conferences like this are global in nature since the challenges facing internet marketers are common.”
After Hours Networking
After a jam-packed debate and session-filled day one, attendees enjoyed reception drinks at the hotel, before an evening rendezvous at the Sky Room bar – which also provided an ideal and informal networking opportunity.
There was no slowing down on day two as eager attendees hopped from session to session, soaking up as much performance marketing knowledge as they could.
One of the event’s many highlights was no doubt a session from keynote speaker, senior analyst serving consumer product strategy professionals, from Forrester Research Inc, Denée Carrington.
Carrington's session on 'why the digital wallet wars matter', covered the notion behind the complex digital wallet, and looked at why marketers should care about its rise. She also gave early insights on consumer reactions and behaviour, preferences and expected rate of adoption.
Evolving Customer Needs
Keith Trivitt, director of marketing and communications at US performance marketing solutions company, MediaWhiz, said he was pleased with MediaWhiz’s ‘CMO’s guide to performance marketing’ session.
He said the session was the ideal opportunity to advocate for the proper role and value of performance and affiliate marketing, while also showcasing to senior marketers how the performance marketing industry has grown and how it continues to adapt to meet brands’ evolving customer-acquisition needs.
“PMI is a great event and a welcomed addition to the US online advertising/marketing conference scene,” Trivitt said.Bringing the A4u brand, which is so well known and respected in Europe, to North America is something we at MediaWhiz look forward to.
“In only its first year the PMI event has already proven itself as a smart, must-attend event for marketers looking to tap into the growing value of performance marketing.”
Head of content at A4u, Chris Johnson, said it was thanks to the productive panels, engaging speakers and a true range of performance marketing content on display for delegates, that helped make the event a success.
“It has been great to hear feedback on how the content was received for our first stateside event. More than 50 speakers helped shape the PMI experience and supported with targeted post-presentation questions - the sessions were interactive at heart,” Johnson said.
From top sponsors such as Affiliate Window, Performance Horizon, HasOffers and Affiliate Traction, to Cake Marketing, TagMan, 7thingsmedia and Linkdex, PMI was not short of successful companies who were on hand to discuss industry ins and outs.
Following the success of the event, managing director of Performance Marketing Insights, Sarah Parsonage, has also confirmed that PMI will return to the US next year.
“We were thrilled with the two-day event and following such positive feedback we will be returning to the US next year,” Parsonage begins.
“We delivered our aim of attracting an audience of high level delegates - from advertisers and agencies to publishers, networks and tech providers. Therefore creating a quality over quantity environment.
“The engaging content and top speakers continued to drive the event and I’m certain our audience has taken away a new level of performance marketing knowledge and key industry insight.”
For those who were unable to attend the New York event, a4uexpo Europe will take place from July 2-3 in Amsterdam this year. Keep an eye on A4u for more follow-up coverage of the Performance Marketing Insights event.