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UK Publisher Scores Millions in ‘Rocketing’ US Market

UK Publisher Scores Millions in ‘Rocketing’ US Market

Online UK publisher TopCashBack, which launched into the American market less than 18 months ago, has hit a key business milestone – in a far quicker time than its homeland market did.

The 100% cashback site, which allows shoppers to receive money back when they buy items or sign-up to services online, launched in the US in November 2011.

Beating the UK

A4u can reveal that in just 16 months, the company has turned over more than $1 million in commission (the equivalent of £600,000), whereas it took TopCashBack’s’ UK site about three years to hit that turnover figure.

The whopping amount is a result of about $21 million in transactions, with US companies such as WalMart, Target, Best Buy and Kohls, offering members a variety of cashback deals.

TopCashBack’s head of communications and public relations, Natasha-Rachel Smith, said the results are ‘triumphant’, particularly given that all public relations, marketing, partnerships and operations work has been carried out on British soil – which as reported by A4u is soon to change.

‘Well-Educated Market’

Smith said cashback sites have been around in the US since the 1990s - many years prior to the first UK cashback sites, let alone 2005 when launched.

“This means millions of American consumers were already aware of how cashback, rewards and loyalty shopping work, and thousands of businesses recognised and understood the value of cashback sites upon our US launch,” Smith said.

“It’s the magnitude of our offerings in a well-educated market, coupled with the company’s extensive rewards business expertise and our meticulous US market knowledge that has rocketed our success there.”

UK vs US Trends

In terms of the UK and US buyer trends, while insurance for car, home, travel and other products, is a hugely popular area in the UK cashback space, this is not the case in the US.

Smith said travel, electronics and fashion are the dominating categories that have helped TopCashBack drive more than $21 million in total US sales since its launch.

With TopCashBack’s first US office soon to open, Smith said: “I’m looking forward to sinking my teeth into the three-year strategy I’ve planned meticulously to propel us into the US market leading position.”

Could such strong US figures encourage other UK publishers to venture into the US market?

Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at and follow me @PippaC1

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