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Industry’s Rising Value Gives New a4uexpo London Venue its Sheen

Industry’s Rising Value Gives New a4uexpo London Venue its Sheen

a4uexpo London is bringing its take on performance marketing to the Park Plaza Westminster Bridge Hotel. The event is set to take place on October 29 and 30 in the nation’s capital.

The Park Plaza Westminster Bridge Hotel is situated in London’s South Bank, which means it’s within walking distance of many of the city’s famed landmarks such as Big Ben and the Houses of Parliament.

The new central location for a4uexpo London is even bigger, in terms of space, than former top venue - the Hilton Metropole. So expect more exhibitor stands, sessions and of course, delegates, whether they’re advertisers, publishers, agency or the top networks.

Attendees will benefit from all aspects of the the event. Past conference goers will notice a blend of the familiar, but with a twist. a4uexpo London seeks to highlight education and professionalism in performance marketing this year

Spotlight on Performance Marketing

Performance marketing has been brought further into the limelight thanks to the IAB and PwC’s report on the £814 million value of the sector. The findings will likely spur a whole new wave of companies wanting to discover the industry.

a4uexpo London was built by the industry for the industry, it will reflect the results of the IAB’s research and offer learning opportunities to advertisers and publishers alike. Continual learning is key in performance marketing.

For those companies with no prior experience of performance marketing, a4uexpo London offers the opportunity for education. Its sessions covering email, social, mobile and more offer something for all corners of the industry.

Whilst no official data is available, it is most likely that networking at conferences contributed in part to the IAB’s £814 million valuation of the industry. A4uexpo London offers the ability for attendees to fill their contact book with new connections for the good of their business.

Innovation is Central to a4uexpo London

Managing director of A4u and A4u Events, Sarah Parsonage, revealed a little more of the thinking behind the move. She said the event will give its delegates even more than it has before.

“The decision behind the move is to reflect the innovation of our industry and enable the event to offer more value by the growth of additional audience and more advertisers to the space,” she said.

“Our aim is always to innovate a4uexpo London year-on-year and 2013 will be no different. The education and growth of performance marketing is at the heart of the event.”

Save the Date

a4uexpo London will be taking place at the Park Plaza Westminster Bridge Hotel on October 29 and 30. For more information, visit a4uexpo London. For all sponsorship and other commercial opportunities, contact the event’s sales team on

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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