If you fancy a sneak peek at what type of content performance marketing industry aficionados may well be discussing at next week’s New York event, be sure to check out the latest podcast from WebmasterRadio.FM.
Ahead of the brand-spanking new launch of the Performance Marketing Insights (PMI) conference into the American arena, we got together with some insightful senior execs to discuss the hot topics across this booming industry.
This (below) is our third webcast with the world’s largest B2B radio and podcast network, and as the first two shows proved so popular with listeners across the globe, we are now looking at continuing the informal, yet informative podcast sessions - even after PMI is done and dusted.
Today’s session, hosted by A4u’s content director Chris Johnson, and A4u founder Matthew Wood, looks at brand control and regulation, investing in performance marketing and transparency across the industry.
The pair are joined by New York-based director of affiliate marketing for Neo@Ogilvy, Ewan Darby, and chief executive officer of Experience Advertising, Evan Weber.
As excitement builds ahead of our US debut and the delegates continue to roll in, it provides a perfect time to brush up on your industry news and catch-up with our podcasts before next week’s event.
Sit Back, Relax and Absorb
Without wanting to give too much away, the first session hosted by A4u’s Chris Johnson and Matthew Wood, explores the differences between EU and American markets and features interesting input from the founder of Cake Marketing, Jeff McCollum.
All three podcasts are worth checking out and if sharing key performance marketing insights, expanding your knowledge and networking appeal to you, then head along to Performance Marketing Insights in New York from March 12-13.