Blackwell’s Online have been a client of R.O.EYE since 2009 and the programme continues to go from strength to strength. Through recruiting retargeting and basket abandonment affiliates onto the programme we have seen a 200%+ uplift in results from July to Dec 2012 compared to the same time period in 2011 and the program is delivering exceptional results. The affiliate channel is now the second highest performing online channel for Blackwell’s and the agency and client are delighted.
The working relationship between the agency and those at Blackwell’s Books continues to develop, with strong communication, passion and drive to present them with the best affiliate management on offer, R.O.EYE hopes this relationship is set to continue for a long time to come.
Blackwell’s Books have expressed their delight about the continuation of the contract, Head of Online, Tom Cox commented “R.O.EYE continue to demonstrate a sound understanding of our objectives to drive both incremental sales, and affiliate loyalty. They embrace our strengths, and aim high when it comes to addressing areas of growth and improvement. Their ambitious yet methodical approach to affiliate marketing, together with results to back it up, make them a pleasure to work with. ”
Gavin Male, Managing Director of R.O.EYE said “Blackwell’s are an ideal client. Open to new ideas, great communicators and willing to test a range of different affiliate products and propositions. This flexibility and approach means we have been able to work with them to drive excellent results last year which we hope to continue to improve upon into 2013 and beyond.”
As always, relationships, client satisfaction and results are the number one priorities. This contract re-signing goes a long way towards explaining how the ethos of R.O.EYE continues to drive success. The agency would like to thank Blackwell’s Bookshops for their continued trust in our account management team and performance marketing ability.
