As online competition for business and web traffic remains stiff, it seems more and more brands are looking at craftier ways to keep consumers in their sights.
With Facebook launching a new type of gift card, and Amazon plotting the release of its own virtual currency, could this lead to more brands trying to influence people to ‘stick with them?’
From May, Amazon Coins will allow US-based consumers to purchase apps, games and in-app items on Kindle Fire.
The virtual currency acts as another new way for app and game developers to make money on Kindle Fire, is a new opportunity to drive traffic, downloads and increase monetization - and of course is an easy way for customers to spend cash in the Amazon Appstore.
Vice president of apps and games for Amazon, Paul Ryder, said: “Now we have another new way to help developers reach even more of our millions of customers.”
In three months time, Amazon hopes to kick-start its coins venture by giving customers tens of millions of dollars worth of free virtual cash to spend on Kindle Fire apps.
Amazon’s Appstore developers will cash-in on their standard 70% revenue share when customers snap up apps using the coins.
Multiple Brand Gift Cards
Amazon is not the only huge US business to offer its users a new method of spending cash with them. The newly released Facebook Card has just been launched and is gradually being rolled out to people in the US.
The social media network giant has teamed up with smoothie stores Jamba Juice, Olive Garden restaurants, Sephora beauty products, and discount retailer Target, to offer an all on one reusable gift card.
Facebook users select a gift for a friend, choose a value and send. The friend is then notified instantly about the gift and receives a Facebook Card in the mail a few days later.
The cards are reusable so the next time the friend receives another Facebook gift token, it is then instantly added to the existing card.
Gift balances can be viewed in Facebook account settings and users are notified, via a real-time notification to their phone, if there is a change in balance.