As all manner of businesses frantically strive to build and expand their internet presence, two renowned publishers are broadening their offering by turning their attention to in-store marketing techniques.
Not only are UK cashback sites TopCashback and Quidco, which offer millions of consumers cashback deals from hundreds of well-known brands, competing online, but the rivals seem to be going head to head by advancing their in-store mobile phone apps.
Instead of only supporting online cashback deals and vouchers, the affiliate companies, which both rely on ad revenue to fund their websites, have in-store apps that offer discounts in shops there and then.
New Snap & Save App
TopCashback has this week launched its new Snap & Save feature, which gives users who download the related app, cashback on offers they find while on the move in the supermarket.
To view the current in-store offers, users flick through the Snap & Save app. After they have been to the supermarket and bought the product, they then find each relevant Snap & Save offer in the app, snap a picture of their receipt (ensuring that the supermarket name, product and receipt date are visible) and then hit submit.
Once the receipt is approved, the cashback is added to the user’s TopCashback account immediately. Example offers include ‘buy a Heinz Salad Cream and get 50p cashback’.
Head of communications for TopCashback, Natasha-Rachel Smith, said this new app is just the start of the company’s plans to help the high street in 2013.
Smith said: “Last year was a tough year for the high street and recovery in the near future remains dubious after 2013 began with several high-profile retail collapses. Ironically, one of the very factors that is believed to have contributed to the decline of the high street – the explosion of the online marketplace, is becoming instrumental in its recovery.“
With TopCashback, consumers can also show retailers the voucher codes on their mobiles to get a discount on goods and services, they can have cashback loaded onto Love2shop gift cards, can print off vouchers, and where allowed, can get cashback on ‘reserve and collect’ items.
Key Growth Areas
Competitor Quidco, which has more than two million members and more than 3,500 retailers on its website, also has an in-store app that is going from strength to strength.
Quidco spokesman, Stef Morley, said that driving footfall onto the high street and in-store will be a key area of focus for the company in 2013.
“While we can't go into detail now, we're going to be adding significantly to our in-store offering over the coming months,” Morley said.
Quidco has nearly two million 'check ins' according to its mobile app page. Once checked in, this then triggers personalised deals which appear on the phone, or at times even a cash payment is given.
Users can also register their credit or debit card with Quidco, and can use the app to source nearby stores offering in-store cashback. Onscreen vouchers can also be used in-store.
Quidco reports that their members are set to receive around £5.8 million in cashback each month in 2013. It also forecasts that next year, sales revenue will reach £1 billion, returning more than £70 million worth of payouts for their members.
Should more online companies look to incentivising customers to spend, by using technology to drive footfall back into stores?