R.O.EYE Managing Director appointed to IAB Affiliate Marketing Council Steering Group

3 years
    Press Release

Gavin will join a number of other experienced industry names with an aim of ensuring the council is ‘structured to succeed’ in the upcoming year.

Joining the Steering Group allows R.O.EYE to have a stronger voice in the decision making process that shapes the industry and will help shape the future of performance marketing in the UK. The AMC is attended by a number of the UK's leading networks, agencies, publishers and advertisers and the seat on the Steering Group will give Male the chance to collaborate with industry peers and influence the future direction of the industry.

In addition to now having a presence on the steering group, R.O.EYE are also very proud to have contributed to the upcoming IAB / PwC Online Performance Marketing (OPM) industry study. The OPM Study was a watershed moment for the performance marketing industry and has been six months in planning and execution. It is the first survey of its kind in the world and will show the growth and size of the affiliate and lead generation industries in the UK. Funded by ourselves and over 20 other agencies, affiliate networks, advertisers, lead generation companies and affiliates the study is expected to show the industry has grown significantly over the past few years.

R.O.EYE (www.roeye.com) - launched in 2004 as the UK’s first independent affiliate management agency. Since then, the world of affiliate marketing has continued to develop and so too has R.O.EYE, which now offers much broader performance marketing support. Working with a number of leading online brands, R.O.EYE advises and strategically manages performance activity for clients looking to maximise their digital potential. Well established and respected within the global affiliate community, everything R.O.EYE does is focused around delivering measurable results, and its heritage and passion has been developed through its core business ethos of using digital performance to drive top line revenue growth, alongside bottom line cost savings.

For further Information please contact: Gavin Male, Managing Director, gavin.male@roeye.com Tel: 0161 228 1228