Go2Geo has announced a service capable of integrating geographical targeting into link shortening. The technology means publishers will be able to integrate truly global affiliate tracking by offering different advertiser links for certain regions.
Imagine a blogger publishing a single Go2Geo link and a default location for traffic. The blogger can consult the service’s analytics and if Australians were being sent to an American site for example, then it would be possible to set up a more native redirect.
It’s an interesting proposition when placed in the performance landscape. Publishers will be able to integrate tracking URLs from multiple regions and networks in the one link. In an era of internationalisation, this is quite a substantial step.
A similar idea was recently launched when VigLink partnered with GeoRiot. Although its product was specific to iTunes publishers who were hoping to overcome the barrier of referring users to the correct country’s iTunes store.
Smaller publishers to benefit
Founder and CEO of Go2Geo, Mat Richardson, doesn't intend on targeting the more established online marketers. Instead he’s hoping his turnkey solution that requires no complicated server-side installation will be of use to the smaller publisher.
“Go2Geo will not revolutionise online marketing for the big players, but I think that it will for affiliates and SME's that previously had to set up their own costly system, give a company a share of their profits and limit provider choice or miss out on non-local revenues altogether,” he said.
The service isn’t free. Go2Geo offers a monthly subscription with no minimum contract term rather than taking a share of the revenue. It currently charges $9.99 for every 100 links used per month and billing is taken through a PayPal subscription.