R.O.EYE appointed to launch and manage The Bedding Company affiliate program

3 years
    Press Release

With over four decades experience and now one of Europe's leading online bedding shops, The Bedding Company supply premium pillows, duvets, mattress covers, protectors and bed linen at incredibly competitive prices. A family owned business which has been growing at an impressive rate, The Bedding Company offers a fantastic range of products which include some of the most innovative and exciting bedding products currently available on the market alongside the tried and tested 'traditional' bedding products such as bed linen which have proved extremely popular over the years in the UK and across Europe. R.O.EYE has already managed a Network pitch process and will be assigning a network to manage the majority of publishers alongside launching the program for key partners on its own in house tracking technology ISIS-Track. Once launched, R.O.EYE will continue to provide The Bedding Company with strategic insights into all areas of performance-based marketing whilst building and managing the core affiliate program for The Bedding Company. As the UK's first independent affiliate management agency and with a client list that includes eBay, Virgin Holidays, Blackwells and Autotrader, R.O.EYE was selected to launch and manage the affiliate programme without a formal pitch process being required. Simon Taylor, eCommerce Director of The Bedding Company said: “We were extremely impressed with R.O.EYE's passion, insights and relevant experience. They manage some of the largest affiliate retail programs in the UK and Europe and we are confident that R.O.EYE are the best placed agency to meet and exceed our affiliate marketing objectives.”

Gavin Male, Managing Director of R.O.EYE said: “We are delighted to be entrusted with the launch and management of such an excellent new affiliate offering. It is rare that a retail client with this level of turnover and such a strong product offering is brand new into the affiliate marketplace and with the backing of an excellent team client side and a can-do attitude, we are confident that we can develop the programme into the leading affiliate program in their online marketplace.”

R.O.EYE (www.roeye.com) - launched in 2004 as the UK’s first independent affiliate management agency. Since then, the world of affiliate marketing has continued to develop and so too has R.O.EYE, which now offers much broader performance marketing support. Working with a number of leading online brands, R.O.EYE advises and strategically manages performance activity for clients looking to maximise their digital potential. Well established and respected within the global affiliate community, everything R.O.EYE does is focused around delivering measurable results, and its heritage and passion has been developed through its core business ethos of using digital performance to drive top line revenue growth, alongside bottom line cost savings.

For further Information please contact: Gavin Male, Managing Director, gavin.male@roeye.com Tel: 0161 228 1228 Donna McNelis, Head of Sales, donna.mcnelis@roeye.com Tel: 020 3440 4235