December 2012 – QUISMA, the international online performance marketing network, celebrates the opening of its 13th branch in Dubai this week.This latest addition, QUISMA’s first outside of Europe, means that the network now extends to eleven countries in total. Newaz Islam, who to date has been working at QUISMA UK in London, will head up the office in the Persian Gulf as Sales Director for the Middle East and North Africa (MENA) region starting from December 1st.
QUISMA’s CEO, Ronald Paul: “With the launch of our office in Dubai we take the first step to tap into a non-European market that allows us to realise a huge business opportunity for our service offering. Generally speaking, the MENA region has witnesseda steep rise in advertising spending, although on a lower level (overall volume and digital share) compared with established markets. We believe this “hub” to be promising and we will actively take part in pushing the development of this burgeoning market. A large number of international advertisers discover unexplored territory from there, and the proximity to our clients is one of our keys to success. The well-proven combination of technological standards and highly skilled performance professionals will surely enable us to play an important role from the very beginning. By investing in the region we aim to meet the requirements of our global client portfolio and their expectations.”
The full service provider QUISMA offers innovative technology and substantial expertise in digital marketing. Services range from Search Engine Advertising and Search Engine Optimisation, Affiliate Marketing and Performance-based banner advertising to Conversion Optimisation and Marketing Intelligence. All of this takes place on an international level. The agency was founded in 2001 and since March 2007 it has been part of the GroupM network (Mindshare, Mediacom, MEC, Maxus). QUISMA employs over 200 people that work at the headquarter in Munich and at offices in Düsseldorf, Frankfurt on the Main, Vienna, Zurich, Amsterdam, Warsaw, Milan, Madrid, Paris, London, Istanbul, and Dubai. The agency works with well-known clients, such as Adobe, Bank of Scotland, Expedia, Marc O'Poloand Unity Media on a national and international level.
QUISMA stands for bridging classic media planning within the scope of an integrative campaign management as well as for outstanding know-how to manage international digital business.
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