INside Performance Marketing
A4u Programme of the Week: Misco

A4u Programme of the Week: Misco

Name: Misco

Contact: Sara Ramadhen


Can you tell us a little about Misco?

Misco UK is a leading IT and technology reseller offering over 30,000 products online and joined the TradeDoubler affiliate network in 2004.

Misco UK has been trading for over 25 years and works closely with the World’s leading IT manufacturers to deliver IT products and solutions to consumers, businesses and the public sector. Alongside this, they have a large sales and customer service division providing customers with the support they need pre and post purchase. The organisation continues to grow year on year and with this Misco also aims to grow and increase sales through their affiliate programme.

The affiliate programme is a huge traffic driver for Misco UK and publishers promoting the brand can benefit from the sales generated from their sites. Misco UK do not require a set up or joining fee and provide banner creatives, text links and a product feed that is updated daily to all publishers on the programme.

What demographic of publisher do you want to promote the Misco UK brand?

Misco UK predominately trade with businesses, but offer IT and technology products to all customer types. Therefore we are looking for publishers from all backgrounds to promote the brand, its offering and help grow the affiliate programme – email, price comparisons, incentivised, display and informative sites.

We’re currently in the final stages of developing a voucher scheme which has been requested by a few of our existing publishers and should bring additional value and excitement to the programme!

What commission rates and terms do you offer publishers?

We currently work on a tiered commission structure whereby publishers are paid a percentage of the ex VAT order value depending on how much they generate on a monthly basis:

£0 to £5000 – 2.5% CPA

£5001 to £9000 – 3.0% CPA

£9001+ - 3.5% CPA

Clearance/open box orders – 1% CPA

All sales are tracked and verified by Misco and TradeDoubler on a monthly basis. Commissions are paid to publishers against genuine sales only excluding any cancelled or fraudulent orders recorded on the Misco system. Any orders placed by customers using a Premier Managed Account are not awarded commission. Misco do not allow publishers to bid on trademark terms or misspellings of the brand without prior consent.

Why should publishers consider promoting the Misco UK brand?

We offer publishers a very competitive tiered commission rate within the IT and technology industry for promoting and generating sales for the brand. offers customers an extensive range of products to choose from across a large number of categories, such as laptops, tablet PCs, printers, computer components and much more. We aim to continuously improve the website and with a catalogue of more than 30,000 products customers are able to narrow down their search by price, brand and specification for a better buying experience.

Our affiliate programme has a high average order value of £250. As we approach Christmas it’s a great opportunity for publishers to target these online shoppers and boost their earnings with Misco UK!

We aim to keep all publishers up to date with our best offers and competitive deals by delivering weekly/ad hoc TradeDoubler emails, monthly affiliate newsletters and updating text links and creatives within the portal. There’s much more to come over the next few months so stay tuned and get with the programme!

Want to be featured as A4u's Programme of the Week? Contact Mark Atherton for info.

Carrie-Anne Lewis

Carrie-Anne Lewis

Carrie-Anne has been with Existem since May 2011 and works across both Performance Marketing Insi

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