Moving away from purely a 'daily deal' ethos, what was once the Global Daily Deal Association today is rebranded in response to the increasing diversification of the deals industry.
Audited following a Members' Day which involved international industry leaders worth over an estimated £1 billlion, these participants identified that those involved were focussing on far more than simply 'daily deals', shifting their services to include other aspects such as Flash Sales, Vouchering and Social Commerce.
“The daily deal industry has changed dramatically since the founding of the GDDA in April 2012. As the established voice of the deals sector, it is vital that we broaden our remit to cover the whole e-Deal industry to better serve the changing needs of our members,” says Stavros Prodromou, Director of the eDA.
Founding member of the GDDA and CEO of DiscountVouchers.co.uk, Gerard Doyle, supports the changes to the association - “The industry now includes all manner of daily deal, flash sales, coupons, and social commerce platforms. By rebranding and adapting our mission, the eDA is in a better position to support its members. We have to overcome the stigma surrounding daily deal providers through positive changes to regulation and education brought about by the association,” says Gerard.
Knowledge of Trade Buying is Important
The GDDA (Global Daily Deal Association) was initially formed to share marketplace knowledge to those becoming involved along the trade buying funnel. Whether buying, supplying or creating platforms for online deals, Peter Casey, MD of NimbleCommerce said that 'sharing knowledge was paramount' to grow and regulate what was a very fast-growing marketplace. Peter hopes that this will be continued for the wider 'deals' industry.