Rakuten LinkShare announces a rise in same-store sales. Q3 yielded an increase of 28% year-on-year, which is well ahead of the overall industry e-commerce growth of 16% for the quarter according to IMRG.
The network has reported strong same-store sales outside of the UK, in the USA, Canada, Japan. There’s no news on Australia’s performance, but that’s hardly surprising given Rakuten LinkShare only recently launched down under.
Same-store sales don’t offer too much in the way of insight into a company’s performance. For comparison’s sake, though, Rakuten LinkShare recorded a 65% increase in Q2 compared to wider industry growth of 1.6%.
Bountiful new brands?
In the UK, Rakuten LinkShare has boasted the signing of over 80 new brands since the start of 2012. Globally, the affiliate network has signed upwards of 300 brands in the past year. No data was given on the number of advertisers that were new to performance marketing or how many already had programmes.
Managing Director at Rakuten LinkShare, Mark Haviland, was happy with his company’s performance in the quarter. “It’s been another strong quarter for the Rakuten LinkShare network in the UK as both brands and publishers build the valuable and lasting relationships that make this CPA model work so well,” he said.