Vouchercloud has announced a Netherlands version of its money-saving product, its fourth local European offering. The savings app and website has seen successful regional launches in both Malta and Ireland during the course of this year.
Hundreds of brands and merchants are said to have joined the voucher publisher including The Body Shop, Kijkshop and Frontrunner. Vouchercloud’s also stated that hundreds of independent stores have joined the ranks of the big-name brands.
The move by vouchercloud into the Netherlands shows coupon use has improved in the country since last year. Nielsen research referred to coupon redemption in both Germany and the Netherlands as, “very marginal”.
Vouchercloud Co-Founder and Product Director, Matthew Wood, confirmed as much when speaking to A4u. “The Netherlands have up and coming adoption of vouchering and there is just one serious local player operating in the mobile space currently - so there is no better time to launch,” he said.
Dutch market ripe for coupon use
Recent findings by Statistics Netherlands has shown Dutch consumers as being apprehensive about their country’s economic situation. Financial pessimism has been shown to benefit the voucher industry in already established markets like the UK.
Wood was quick to acknowledge the importance of vouchercloud’s new market. “The Netherlands is a significant market for us, with consumer adoption of vouchering taking shape, low competition and over 75% of merchants willing to work with voucher code sites we are in great shape,” he explained
Part of Invitation Digital, vouchercloud, is setting its sights on further International launches in 2013. The aggressive expansion is being aided thanks to Vodafone’s investment back in May.
Vouchercloud supports all networks, but as you might expect, Vodafone’s interest extends to exclusive offerings including free cinema tickets. Users of iOS and Android can download the app immediately. BlackBerry and Window Phone apps have been confirmed as being in the pipeline.