Mark Pearson launches online department store, HushHush.com, that discounts some of the top clothing brands. The site saw more than a quarter of a million people sign up before it was even launched, according to the Markco Media Chairman and Founder.
HushHush offers up what it says are a handpicked collection of popular brands including Calvin Klein and Dolce & Gabbana. Whilst fashion is the site’s core proposition, it also seems to offer various home furnishings too.
At first glance, HushHush looks like an aggregator of high-end, fashion and home-related, daily deals. Indeed, this is the general idea behind the concept. Pearson said that products are on the site for few days, meaning consumers must be quick to grab a bargain.
Satisfying retailers' cravings
Pearson told A4u that he came up with the concept earlier this year after being badgered by merchants. “While I was over in the USA this Summer I started to think about how a lot of retailers over the years have asked us how we can promote their products more,” he said. “Everyone always wants more!”
One feature undoubtedly helping HushHush to entice consumers is the offer of free credit. Pearson confirmed new users will receive £10 after registering, plus for every friend that signs up and buys, they will receive another £10.
Support for all the major social networks is available on HushHush. Pearson also alluded to integration with Facebook’s new Want feature set when it becomes more widely available after its initial testing period in the USA.
“We are keen to be a very accessible, social site that allows users to easily share their favourite products on Facebook, Twitter and Pinterest, as well as to create HushHush wish lists so they can browse the site and have a look at all of the collections before they decide to buy,” he revealed.