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The perfect basket abandonment email [INFOGRAPHIC]

The perfect basket abandonment email [INFOGRAPHIC]

Targeting consumers who’ve abandoned their shopping basket partway through making a purchase isn’t an exact science. Fortunately there’s data available that can help to make more tactical decisions concerning abandonment strategy.

SaleCycle specialises in allowing online retailers recover sales from customers who have abandoned their shopping carts. The company has a lot of data surrounding this part of the sales funnel and has decided to share some of it for the purposes of targeting abandonment with email in this infographic.

SaleCycle abandonement email infographic

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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