Rakuten LinkShare has set its sights on conquering Australia. The affiliate marketing network has created a presence in the country after already seeing success in the USA, Canada, Japan and the UK.
Moving to Australia has meant Rakuten LinkShare is able to meet the requirements of local online retailers that are already successful in the country. Global advertisers also hoping to reach Australian consumers will be well catered for as well.
Chief Executive Officer at Rakuten LinkShare, Yaz Iida, said Australia was an important for the company’s growth. “Launching our services in Australia is a key part of our global strategy as we work to meet the global online marketing needs of our advertisers and publishers,” he said.
Australia's performance attraction
There’s been a spate of heightened activity down under with the likes of OMG venturing into the country as well as the DGM and Viva 9 merger. A rise in retail spend is likely the cause. It has reached $11.7 billion in the 12 months up to June 2012 according to The National Australia Bank Online Retail Sales Index.
As you might expect, Rakuten LinkShare has already signed up local advertisers including Appliances Online, Dyson Australia, oo.com.au and styletread.com.au. They will be joined by global merchants in the form of ASOS, Farfetch and Hotwire.com.
ASOS Australia’s Senior Marketing Manager, Prue Thomas, was candid about performance in the country. “Performance marketing presents a low-risk, measurable way to enter the Australian market and it delivers great opportunities to reach the Australian consumer while achieving a target return on ad spend,” she said.