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Five social tools from a4uexpo London

Five social tools from a4uexpo London

The second installment of a three-part article looking at some of the best tools mentioned during a4uexpo London’s first session, 60 tips in 60 minutes: Social, Search & Conversion. For those in attendance, it was an uncompromising assault of informative tools and tough to keep up with. So in this brief series, we're summarising some of the best.

Sam Crocker’s search tips have already been covered in the last piece. This time, the focus will be on Site Visibility’s Director of Strategy, Kelvin Newman and his stint in front of the projection screen, which yielded 20 social media marketing tools. Five of which are revealed below.

Pinalytics

Pinterest hasn’t yet developed its own advanced in-house analytics like fellow social networks such as Tumblr. So a third-party workaround is pretty much the only option for marketers with a thirst for detailed insights into how Pinterest campaigns are performing.

Pinalytics

Free to those who register, Pinalytics might not provide as detailed analytics as some of its paid-for brethren. However, it does make for an ideal starting point thanks to a basic interface that lets users search for a keyword across pins, boards or people.

Once you’ve entered a search term, you’ll see the top 50 results. From there it’s possible to learn how well a particular pin performed across other social networks. Using this information you’ll be able to plan campaigns and discover key influencers and brand champions.

Follower Wonk

When a renowned facilitator of search and social tools decides to buy your company, you know you’re doing something right. Social analytics provider, Follower Wonk, was recently snapped up by SEOmoz, which now offers the service as part of its Pro membership.

Follower Wonk was created with Twitter search, analysis and discovery at its core. It lets you unmask your various followers by showing you who they are, where they’re located and when they tweet. You can also use it to connect with new influencers in your niche.

Follower Wonk

One of the best features is the social graph it produces, but this is only available to Pro users. Social graph functionality includes the ability to overlay, search, track and sort the colourful visualisation of your followers.

Cloud Flood

The standard company giveaway on a social channel won’t be a new concept to anybody. However, it does have its use in being able to muster a vast following on your website and has been proven to work on countless occasions. How engaged those followers will be is a debate for another occasion.

Cloud Flood

Cloud Flood takes some of the pain out of implementing the follower giveaway strategy. All you need to do is provide a link to the freebie, a message to be published on Facebook or Twitter and the URL of where you want your traffic directed to.

A “Share to Get” button is generated by Cloud Flood once it has the required URLs and other information. The button, once added to a site, will coerce users to share before they’re able to redeem the giveaway. It’s as simple as that.

EdgeRank Checker

Facebook can be an elaborate schemer at times. You post something to your feed, hoping all your fans will be able to see it next time they’re active on the social network. Frustration then begins to seep in when page likes far outweigh so-called organic views.

EdgeRank Checker

EdgeRank is the algorithm Facebook has let loose to play God on your posts. It decides how many of the people subscribed to your feed actually see posts. EdgeRank Checker's a freemium tool that lets you see the average effect of EdgeRank on your Facebook Page.

The freemium status of the app means you’re able to give it a try without any investment. EdgeRank Checker will assign a score to your page that ranges from below average to excellent. Depending on the outcome, you may or may not need to take action to bolster engagement.

Do Share

One hefty irritant for Google+ power users is the lack of open platform. While there is a hangouts API, it would be really useful to have others made available so that third-party developers can create an assortment of apps to get more from the service.

Do Share

Obviously displeased with the situation, Tzafrir Rehan took it upon himself to create Do Share, a browser extension for Chrome. By keeping the browser open and logged into Google+, Do Share can be scheduled to post directly to a Google+ page.

The posting tool is surprisingly feature-rich for an extension. Do Share’s capable of scheduling posts to both Google+ profiles, Google+ pages and Circles. Its rich text editor allows you to save drafts, which can be edited into a post at a later date.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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