The payment processing company is offering what’s basically a set of online shopping templates for the final part of the sales funnel, the purchase. Worldpay’s Pages will support major card schemes like PayPal and Elektronisches Lastschrift Verfahren (ELV).
One big concern for merchants will be the security-conscious consumer. The Global Online Shopper report revealed 39% of consumers are concerned about the security of their personal and financial information when using a mobile device to purchase goods and services online.
Mobile Payment Pages boasts an implementation of 3D Secure services as a way of alleviating any worries a potential buyer may have. The feature is verified by big-hitting financial corporations such as Visa, MasterCard and SecureCode
Protection for merchants is given by way of Mobile Device Identification It minimises fraudulent sites by allowing the e-commerce team to identify the mobile operating system, resolution and browser. A flag is then created to detect if a mobile device was used in the transaction.
Chief Product Officer at WorldPay, Philip McGriskin, discussed the task of balancing security with design simplicity. “Mobile Payment Pages has been developed based on WorldPay's Hosted Payment Pages, and is designed to provide the perfect mix of optimisation and secure, easy-to-use payment processes for mobile devices,” he said.