INside Performance Marketing
New Zoo Project residents announced

New Zoo Project residents announced

The Zoo Project has published details of its latest recruits. They are LUX FIX, HipSnip, iLikeOffers.co.uk, Skeep and ReQQi. The quintet are now part of Tradedoubler’s incubator scheme that aims to fuel grass roots business growth and innovation in performance marketing.

LUX FIX is one of the talented young firms that Tradedoubler will be helping to establish. It’s a members-only fashion site offering pop-up deals on this season’s must-have pieces. One unique aspect is that actual designers have curated the clothing lines.

HipSnip joins LUX FIX. The shopping Q&A; and recommendation service helps publishers and retailers build an engaged community on their sites. They’ll be accompanied by SKeep, which helps app developers build user retention and gain invaluable marketing exposure for their apps.

SKeep’s Co-Founder and Commercial Lead, Tobes Kelly, spoke of his ambitions. “One, to be an invaluable marketing tool for app developers,” he said. “Two, to build a scalable product that delivers business value and three, to be viewed as ethical, fun innovators.’”

ReQQi redefines personal search

iLikeOffers.co.uk is a personalised offers website that uses social ratings to make it easier for consumers to save and share. ReQQi rounds off the five. The startup is said to be redefining personal search through trust and recommendation with online acquaintances.

Ben Caulfield, Founding Partner at ReQQi, feels his company is immediately reaping the project’s rewards. ““ReQQi is still pre-launch, but already the benefits are showing as we plan, test and pursue are ambitions to make the web more personal," he revealed.

The five incubatees will each receive one year’s rent and rates-free office space at Tradedoubler’s London headquarters. They’ll be mentored by its affiliate marketing industry experts and have access to major brand advertisers and partners as well as networking opportunities.

Market Unit Leader at Tradedoubler, Dan Cohen, disclosed the company’s goals for the scheme. “Our hope is that we are not only helping develop the next generation of affiliate companies,” he said. “But also helping boost the British business sector by creating this hub of creativity, business innovation, expertise and success,”

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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