Commission Junction launches affiliate programme for mysinglefriend.com

4 years
    Press Release

Commission Junction, the world’s largest affiliate network, today announces the launch of a new affiliate programme with mysinglefriend.com, one of the UK’s most popular dating sites. The success of the site, which launched in 2004, has been largely attributed to its unique approach where profiles are written by friends of the user.

Through a consistent strategic partnership with Commission Junction, Mysinglefriend is looking to expand its publisher base and build upon its brand awareness to deliver results. The programme adds to Commission Junction’s growing portfolio of lifestyle and dating advertisers. Because of this insight into the dating market and the relationships with key publishers, Commission Junction was set apart from its competitors.

On the appointment of Commission Junction, Kate Devine, Online Marketing Manager for Mysinglefriend, said “We are pleased to be reinvigorating our affiliate programme with Commission Junction, they have the experience to help grow Mysinglefriend. We were impressed with their reputation within the industry among top publishers as well as smaller key publishers. It’s set to be an exciting year for mysinglefriend and we’re pleased to have CJ on board.”

Florian Gramshammer, UK country manager for Commission Junction adds “We are thrilled to be working with Mysinglefriend. The brand has a great reputation and brand recognition and it’s exciting to be partnering with such an ambitious advertiser. Our aim is to work closely with the team to nurture the brand’s affiliate presence and develop an innovative and rewarding programme for Mysinglefriend.”

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Notes to editors: Commission Junction: Partnerships in Action

We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service.

We believe people and partnerships are as vital as the advanced technology we use. This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.

Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe. We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.

About Mysinglefriend

MySingleFriend is one of the UK’s most unique dating sites. Created by TV presenter Sarah Beeny, the site delivers a fun and engaging dating experience because the profiles are written (and often directly added) by friends of the user. This results in a friendly and community-oriented site of interesting people with great profiles that are interesting, natural and generally very funny.

The friend’s referral creates a much more interesting insight into the person’s character than traditional online dating sites. As friends on the site are linked, singles can check out who knows who, providing a much better picture of the user. Friends can recommend singles people to date too. With over 100,000 users, don't just take our word for it; Radio 1 has described us as the "hottest dating website in the UK", Vogue has featured us in "The List", FHM and Loaded both voted us their favourite dating site, and Revolution claims we "bring the personal touch back to online dating".

For more information contact: Rob Davies Tel: *44(0) 207 053 7037 Email: rob.davies@mysinglefriend.com or Sophie Mackenzie, PR manager, Commission Junction Tel: * 44(0) 20 8785 5420 Email: smackenzie@valueclick.com