Video-oriented real-time bidding is really starting to make waves in the UK. Responsibility for much of the advertising model’s surging interest lies with companies like TubeMogul. The video RTB company recently undertook some research into where the model currently stands in the UK.
The aim of TubeMogul’s research was to answer some of the questions that those marketers who spend large portions of time staring at big site lists and trying decipher different vendor offerings have.
Questions like, where are prices headed and when is the optimal time to buy? How much inventory is available? Is the comScore top 100 (which TubeMogul found represents 29% of all streams available for real-time buying), a useful proxy for performance?
The below infographic is a result of TubeMogul’s research, which aims to clarify some of the uncertainty surrounding video RTB techniques in the eyes of UK marketers.