ValueClick Media has announced it will now be assuring ROI performance with the UK launch of its new 20/12 Brand Guarantee. Display advertisers that fail to see any brand lift against a campaign will receive their money back. Lift will be measured using a one-question Vizu survey before and after the campaign.
InsightExpress research divulges why ValueClick Media is so confident about the 20/12 Brand Guarantee. Its brand solutions are said to not only be more than twice as effective at generating unaided awareness than many of the other leading affiliate networks, but 4.2 times higher at lifting purchase intent too.
Strong display growth
The new initiative aims to capitalise on the IAB and PwC’s latest advertising expenditure report that shows display is up 13.4% to top £1 billion in 2011. There are also strong indications in the same research that the market continues to grow.
Richard Sharp, UK Managing Director of ValueClick Media, praised his companys new feature. “Our 20/12 Brand Guarantee is an unapologetically bold initiative designed to challenge the market and emphasise our belief that experience and flexibility trumps automation every time when it comes to delivering ROI,” he said.