myvitamins is part of The Hut Group which incorporates several brands including Zavvi, Lookfantastic, I Want one of Those and HQhair, all of which work exclusively with Affiliate Window.
myvitamins is launching with 46 products in the range, targeting health, vitality, and well being of men, women and children. Key product ranges include fish oils, vitamins & minerals, vitality & weight loss, in addition to niche products specific to bone & joint health, detox & anti ageing, and heart & brain health.
“In an industry awash with science and words like ‘lymphocytes’ and ‘antioxidants’ myvitamins.com aims to cut through the jargon and bring you a simpler approach to health,” says Nicola Fitzmaurice, Head of Marketing for myvitamins. “With an easy to understand website categorised by goals such as ‘Detox and Anti-Aging’ ‘Weight Loss’ and ‘Health and Wellbeing’, myvitamins.com offers premium products, at great value for money, delivered straight to your door. The partnership between myvitamins.com and the quality network of affiliate sites that Affiliate Window delivers is sure to bring all parties mutual benefit.”
The performance channel is expected to perform as a key revenue generator and an essential avenue for new customer acquisition while gaining brand recognition in the market. Performance marketing’s cost-effective model and the successful track record of other The Hut Group programmes with Affiliate Window, proves how valuable the channel can be in driving new traffic and generating incremental value to the brand.
Roz Fenwick, Head of Key Accounts at Affiliate Window adds: “We are excited to be extending our relationship with The Hut Group through the launch of myvitamins. Their sister brand Myprotein’s programme has been a phenomenal success, and with Affiliate Window’s reach of affiliates and myvitamins great offering we are confident in extending success led by The Hut Group’s dedicated account management team.”
Affiliate Window’s extensive publisher directory offers a broad range of publisher promotional types for myvitamins to partner with. The brand is especially interested in working with voucher code, content sites and bloggers aiming to reach a large audience via multiple channels.
myvitamins will initially be available solely to UK customers, sister brand Myprotein, is now the number 1 online sports nutrition brand in Europe, proving the potential for myvitamins to branch out into further European markets in the future.