INside Performance Marketing
iProspect ensnares I Spy Marketing

iProspect ensnares I Spy Marketing

iProspect has purchased I Spy Marketing, which has led the Aegis-owned company to refer to itself as the UK’s biggest performance marketing agency. The claim is backed up with the emergence of search billing figures for the newly enlarged iProspect amounting to more than £150 million.

I Spy Marketing is a digital marketing agency, which aims to help brands get the best results from the intelligent use of search, social and mobile marketing. Jim Brigden, Chief Executive of the company, thinks clients will only benefit from the merger. “Our clients will enjoy more resources, even greater opportunities to innovate and a larger team with the same passion for digital marketing as we have at I Spy,” he said.

Steep growth for iProspect

The integration of I Spy Marketing’s business with iProspect means its agency team will grow to more than 250-strong and its clients now include adidas, Vauxhall, Virgin Media and Kelloggs. iProspect feels its parent company, Aegis, will be able to give these new clients the kind of global reach, extensive research offering and wider analytics team they’ve not been used to.

New offices in Manchester and Edinburgh for iProspect have demonstrated business certainly isn’t slowing. Managing Director of the company, Ben Wood, was unwavering in his support of iProspect’s growth. “Our acquisition of I Spy is testament to our ambition and key to our scaling of the iProspect business in the UK,” he stated.

Continue the conversation

Got a question or comment – tweet Simon simonnholland or comment on Twitter, Facebook or LinkedIN.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

Read more from Simon

Join over 10,000 performance marketers for the ultimate weekly update on industry news