iProspect has purchased I Spy Marketing, which has led the Aegis-owned company to refer to itself as the UK’s biggest performance marketing agency. The claim is backed up with the emergence of search billing figures for the newly enlarged iProspect amounting to more than £150 million.
I Spy Marketing is a digital marketing agency, which aims to help brands get the best results from the intelligent use of search, social and mobile marketing. Jim Brigden, Chief Executive of the company, thinks clients will only benefit from the merger. “Our clients will enjoy more resources, even greater opportunities to innovate and a larger team with the same passion for digital marketing as we have at I Spy,” he said.
Steep growth for iProspect
The integration of I Spy Marketing’s business with iProspect means its agency team will grow to more than 250-strong and its clients now include adidas, Vauxhall, Virgin Media and Kelloggs. iProspect feels its parent company, Aegis, will be able to give these new clients the kind of global reach, extensive research offering and wider analytics team they’ve not been used to.
New offices in Manchester and Edinburgh for iProspect have demonstrated business certainly isn’t slowing. Managing Director of the company, Ben Wood, was unwavering in his support of iProspect’s growth. “Our acquisition of I Spy is testament to our ambition and key to our scaling of the iProspect business in the UK,” he stated.