GlobalWide Media has announced the signing of a purchase agreement that will enable it to secure Neverblue from its parent, V2V Holdings. Agency GlobalWide Media will be hoping all the contacts Neverblue has developed through its affiliate network can help it on its way to substantial growth in the long term.
Hakan Lindskog, CEO of Neverblue, is excited about what’s in store for his clients once the purchase has gone through. "We look forward to continuing to provide great service to our clients and to investing in the growth of our business together with GlobalWide Media," he enthused.
Another boost for Neverblue
Neverblue is said to have been up for sale since V2V filed for bankruptcy back in April of this year. Since then the internet has been awash with rumours concerning bounced cheques and employees leaving. Recent facts, however, point to a company that’s prospering with news of a London office opening and the launch of a fashion-focused performance network.
GlobalWide Media CEO, Farshad Fardad, is sure the acquisition will prove a success for both companies. "GlobalWide Media's and Neverblue's core competencies are highly complementary and will allow the combined company to further accelerate the growth initiatives of both companies, with the ultimate goal of delivering profitable highly targeted customers to our advertisers and additional value for our media partners," he said.