Name: Rakuten's Play.com
Contact: Lisa Neatham
What sets Rakuten’s Play.com apart from its competitors, in terms of both the business overall and its affiliate programme?
Rakuten’s Play.com are continually working to drive expansion of our product base and featured categories, with everything from Exclusive Steelbooks on Blu-ray to the latest fashion brands.
We offer a base commission rate per category with some categories tiered on volume. However, we’re always interested in new opportunities, as long as it can provide a positive ROI. Rakuten’s Play.com programme also considers the entire portfolio of affiliates. We place high importance on ensuring we have a healthy mix of affiliates, so whether you are a loyalty site, voucher code site, price comparison, forum, blog or a niche content site, we want you on our programme.
What does Rakuten’s Play.com make available to its affiliates to help them promote the programme?
Rakuten’s Play.com have a dedicated Account Management team in place with Affiliate Window and LBi, as well as a direct contact internally. This is to ensure that we will always respond to affiliates within 24 hours.
We’re focussed on delivering excellent affiliate communications – we do this currently through weekly newsletters and daily Affiliate4u forum posts. Next week we will be launching a specific affiliate Twitter account.
We’re planning to improve the programme further in 2012 through hosting affiliate days. These days will provide affiliates with an Account Management team direct liaison, providing opportunities to discuss developments and future opportunities.
What are business goals and 2012 plans for Rakuten’s Play.com?
Four of our key focus points over the next six months are:
- Driving multi-category purchasing and awareness of depth of range on Rakuten’s Play.com.
- Ensuring industry leading customer service, with a UK Call Centre and focus on a personalised experience.
- Further developing our brands in the UK Market
- Improving value from strategic partnerships to ensure successful trading throughout the rest of the year.
We’ll be doing all of the above through targeted online strategies, sophisticated CRM, new category launches, buyer protection, PR activity and utilising our cutting-edge social media platforms.
How can they sign up and who can they contact?
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