Impact Radius has reported that business is booming with over 300% growth in new customer acquisition rates. The technology company that offers up software solutions to brands, agencies, and media companies has also boasted revenue from new business has risen by triple digit percentages when compared to the same period for the year before.
Strong adoption of Impact Radius’ all-in-one marketing suite that, in addition to partner management software, includes tag management and media tracking solutions is fuelling growth. New customers of the company’s SaaS solutions accounted for 80% of its 250 new brands. It also signed up 16 new agencies and launched 400 new campaigns in 54 countries.
CEO of Impact Radius, Per Pettersen, reveals how his solution’s popularity is down to its ability to track conversions across multiple channels. "They [customers] want to track conversions to see what's really working across all of their marketing channels. And they want to directly manage the referral partners that support those initiatives. Our SaaS products help with both of those objectives," he explained.
The news of Impact Radius’ burgeoning business comes as little surprise given recent research undertaken by analyst firm, Gartner. Its findings indicated that global spending on SaaS products is likely to rise by 17.9% this year to $14.5 billion. Impact Radius has met this demand head on by adding 15 new hires to its organisation over the 12-month period.
Todd Crawford, Impact Radius’ co-founder, explains how discovering how to combine research and development with customer service benefitted the business. "Last year we balanced new product development with a strong commitment to support our first year customers,” he said. “We're pleased to see positive performance metrics for both existing and new customers."