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AffiliateTraction to increase conversions with cart abandonment tech

AffiliateTraction to increase conversions with cart abandonment tech

UpSellit will now be allowing AffiliateTraction to use its abandonment technology, which is capable of increasing conversions by up to 25%. A more streamlined chat and email remarketing offering from UpSellit will be used for large brand equity retailers after the two companies have successfully worked together for the best part of two years.

AffiliateTraction’s internet retailers will be able to recover consumers who have abandoned their purchase on a pay-for-performance pricing model. The agency’s variant of the technology has been custom designed, developed, hosted and optimised by UpSellit. It has meant that internet retailers will be able to save transactions without heavy cost or resource implications.

Experience in converting

The partnership comes hot on the heels of AffiliateTraction’s recent London office opening. It means the agency that specialises in incubating, managing, growing, and promoting affiliate programs can tap into UpSellit’s experience at having converted over 12 million abandoned consumers.

AffiliateTraction CEO, Greg Shepard, was impressed with how the UpSellit solution could even have benefits for a client's long tail. “We discovered that not only did the technology actually convert abandoned transactions, it actually added another “Touch Point” which increased long tail conversion,” he said.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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