Performance Horizon Group has announced £2 million of extra funding from its existing investors Greycroft Partners and DN Capital. The money has been earmarked for on-going technology innovation and the hiring of key regional executives as the Group strives to become the number one software and service provider in the £6-billion-a-year global affiliate marketing channel.
The new round of investment brings the total raised for Performance Horizon Group to more than £3.5 million. DN Capital and Greycroft Partners appear confident that PHG’s 20% month-on-month growth in 2011 will continue well into 2013 and beyond. The ExactView developer even saw a 1000% increase across the whole of last year.
Bringing performance marketing in-house
ExactView is PHG’s solution to what it perceives to be a marketing industry shift, where major brands are moving away from third-party performance marketing technology to more customised, enterprise-level, in-house alternatives. Its platform has been taken up by 35 global brand clients across 30 countries, which include the UK and USA.
CEO at Performance Horizon Group, Malcolm Cowley, believes ExactView is more than capable of dealing with the data demands of performance marketers across the world. “We see this [data management] as a global challenge and aim to be the number one provider of enterprise-level software and services that allow brands to bring key revenue-driving channels, such as affiliate marketing, in house,” he said.